The Briefing Room - Atomic-Moto Blog

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The Orange Falling Knife: Part 4

Until now I have avoided offering opinion, as it comes with understandable questions of bias, accuracy, agenda, etc. But I think it's time to point a finger.

The Orange Falling Knife: Part 3

In part 1 of this series, I discussed KTMs financial issues. Part 2 covered KTMs product strategy. Part 3 will discuss recent events in more detail and be the beginning of a discussion on where things may go. Hopefully you find it interesting.

The Orange Falling Knife: Part 2

In part 1 of this series, I talked about the terrible situation Pierer Mobility Group has fallen into. 

The Orange Falling Knife: Part 1

For those who enjoy motorcycle industry news, a story of some significance is playing out. Back on October 21st KTM’s parent company announced some fairly negative financial predictions for 2024 and into the foreseeable future