The Orange Falling Knife Part 2

In part 1 of this series, I talked about the terrible situation Pierer Mobility Group has fallen into. 

The Orange Falling Knife Part 1

For those who enjoy motorcycle industry news, a story of some significance is playing out. Back on October 21st KTM’s parent company announced some fairly negative financial predictions for 2024 and into the foreseeable future

In a Past Life: Our Lead Bomber

Prior to building Atomic-Moto, our Lead BOMBER, Brian Price, spent decades creating some of of the best motorcycle products, for some of the most famous brands in the motorcycle industry. This experience gave him a great foundation for Atomic-Moto, but also seemed to have been a heck of a good time.