The Briefing Room - Atomic-Moto Blog — Opinions
The Orange Falling Knife Part 2
In part 1 of this series, I talked about the terrible situation Pierer Mobility Group has fallen into.- Brian Price
- Tags: Industry Mission Brief Opinions Past is Prologue
The Orange Falling Knife Part 1
For those who enjoy motorcycle industry news, a story of some significance is playing out. Back on October 21st KTM’s parent company announced some fairly negative financial predictions for 2024 and into the foreseeable future- Brian Price
- Tags: Industry Opinions Past is Prologue
In a Past Life: Our Lead Bomber
Prior to building Atomic-Moto, our Lead BOMBER, Brian Price, spent decades creating some of of the best motorcycle products, for some of the most famous brands in the motorcycle industry. This experience gave him a great foundation for Atomic-Moto, but also seemed to have been a heck of a good time.
- The BOMBERS
- Tags: BOMBER Recommended Opinions Past is Prologue
The Codes We Ride By
I ride with lots of different people, but I have a core group of 5 - 10 people who are my regular riding buds. We have a wide variance in skill level and bike type. But, we subscribe to a clear, similar, yet undiscussed set of rules. In other words, riding etiquette.
- Brian Price
- Tags: Mission Brief Opinions
